Graphic Designer, Videographer, Copywriter, Photographer
Creative Director: John Zello
Art Director: John Zello/Dustin Perotti
Graphic Designer: John Zello/Dustin Perotti
Barrio Queen wanted some ideas that could help them combat their yearly summer downturn.
We realized that a small number of loyal customers were drinking a sizable amount of the overall profit, winter or summer. So we increased this drinking base by becoming fanatical about Tequila.
We doubled our number of bottles to 400 to get it to be treated as a news story. Chef Silvana took the bartenders to Mexico for education that could be passed on to customers. We created an an ad campaign and offered parties, dinners and a passport complete with stamps illustrated by local artist Lalo Cota, to help you track your journey.